Kal Idriss, Sales Manager, That Car Place
"First we got the Trade-in tool to give us trade values, and then we got the Credit tool that tells consumers which interest rate to expect, so it’s just a matter of putting everything together. These tools have really helped consumers answer all their questions before talking to us."
Idriss enjoyed the transparency these tools provided — unbiased, third-party validation that the information That Car Place was providing was accurate and trustworthy.He also valued how the tools allowed his team to engage with customers outside of dealership hours.
"Customers are busy, they don’t have time to talk to dealers, visit them — they want to sit at home at 8 pm — believe it or not, most of our inquiries come in between 6 and 12 o’clock at night, emailing us asking about pricing or credit, and we’ve been able to answer their questions by giving them the tools they need on our website, and so they come in here KNOWING what to expect."
That Car Place has taken their use of Mobials tools one step further and tailored specific social media campaigns using the tools as bait to generate leads. Their most recent campaign, focused on the Credit tool, generated 57 leads in 6 weeks.