Aaron Lowe, Marketing Manager, Park Mazda
In the first month using AutoVerify Trade-in, Park Mazda was able to crush their previous lead generation record and bring in 259 leads, many that could be directly attributed to the tool.
When the lead count began to decline in the following months, and Aaron realized that a change made by his website provider had buried the Trade-in widget within his website’s finance menu, Aaron began to understand the power of the tool and the importance of its placement. “That’s one of the great things about working with the AutoVerify team,” Aaron explains. “They don’t just sell you a product and go silent — they stay by your side, offering support, suggestions and trouble-shooting any issues that may arise, including offering best practices for widget-placement.”
Aaron also integrated talk-tracks around proper Trade-in lead handling into his team’s process, taking advantage of the training and support offered by AutoVerify.
“In conclusion, I fully endorse the AutoVerify suite of tools to dealers and believe that they will help any dealer to increase its lead conversions.”