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Researching vs Buying Online

There is a big difference between researching online and buying online. Let us explain.

While most of your website visitors are there to do their pre-purchase research, only 5% of them are actually ready to finalize that purchase online. Studies have been clear. Car buyers want to research from home, and buy from the dealership.

In this guide, you’ll learn how…

  • Digital Retailing tools help dealers connect with car buyers who are researching online before completing the deal
  • E-Commerce tools help consumers complete a purchase remotely

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