Press Release

AutoVerify Partners with iA Dealer Services to Help Dealers Sell More Finance and Insurance Products

London, ON, November 18, 2021 – AutoVerify, powered by Mobials Inc., is pleased to announce a new partnership with iA Dealer Services to help automotive dealers increase finance and insurance (F&I) penetration. iA Dealer Services products are now integrated into AutoVerify Spotlight, part of the Digital Merchandising function in the AutoVerify Digital Retailing Suite. 

AutoVerify is a one-stop-shop for a dealership’s complete digital retailing needs. The AutoVerify Spotlight, Research, and E-Commerce functions empower dealers to connect with online car shoppers by answering their pre-purchase questions instantly, and providing the ability to build a “ready-to-desk” deal that is based on the car shopper’s verified credit information. iA Dealer Services is a division of iA Financial Group; one of the largest insurance and wealth management groups in Canada, and provides the most comprehensive suite of finance and insurance products and sales training services in the industry.

AutoVerify Spotlight was built to help automotive dealers generate more profits from their F&I centres by highlighting the availability of aftermarket protection and warranty products and showcase the value of their vehicles by displaying specific features like lane-departure-assist, awards a vehicle has won, and rebates and incentives available from the OEM.  

AutoVerify Spotlight highlights iA Dealer Services products directly on the dealership website, increasing the likelihood of a customer purchasing iA Dealer Services products when the time comes to close the deal. Studies have shown that 63% of car shoppers are more likely to purchase F&I products if they were introduced earlier in the buying journey.

“Consumers are increasingly doing more research before their first visit to a dealership,” explains George Steinsky, Vice President of National Sales at iA Dealer Services. “AutoVerify enables consumers to gain a better understanding of our products and coverages in advance. We believe this will be a great advantage for our dealers as studies have shown that consumers using tools like AutoVerify are more comfortable buying because they have some prior knowledge of the products being offered by the F&I Manager.”

“This is a win for car shoppers, a win for dealers and a win for both AutoVerify and iA Dealer Services,” explains Marty Meadows, President at AutoVerify. “Partnering with a trusted industry leader like iA Dealer Services helps better educate consumers to improve their vehicle purchase experience, helps dealers sell more iA Dealer Services products and adds value to AutoVerify Spotlight. Dealers have also told us how much pressure it removes from the dealership F&I Manager by allowing them to avoid awkward conversations when trying to sell F&I to customers who have already calculated the cost of their vehicle without being introduced to these product options in advance.”

According to Brad Balkan, Senior Manager of Corporate Partnerships at AutoVerify, “Third-party warranty and insurance providers have long been at the forefront of adopting better, more efficient ways of selling their products in an attempt to gain market share over manufacturer captives. This partnership with iA Dealer Services demonstrates the value of AutoVerify Spotlight as an innovative solution to the challenge all F&I providers face; less feet-in-store and fewer opportunities for dealers to talk about value-adding products and services, upfront.”

AutoVerify Spotlight is available free to all automotive dealers regardless of whether they pay for other AutoVerify products. For more information, please visit:

About iA Dealer Services

This division of iA Financial Group has been Canada's most comprehensive provider of aftermarket insurance and protection programs and has been partnering with dealerships to provide financial peace of mind to consumers for over 55 years. 


About AutoVerify

AutoVerify, powered by Mobials Inc., takes the stress out of buying and owning vehicles by developing, marketing, and selling digital retailing solutions for the automotive industry.

For media inquiries, please contact:
Samantha Kohn
Senior Marketing Manager
Mobials Inc. and AutoVerify
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