Convert more web traffic into sales with accurate trade and vehicle values
AV Trade-in helps dealerships transform online traffic into real buyers by showing shoppers what their vehicle is truly worth — powered by trusted data from CARFAX Canada.
When customers see accurate vehicle values upfront, they gain confidence to move forward, naturally flowing into a free soft credit pull and a credit-first path to purchase.
Build trust with transparent vehicle values
Give customers a clear, accurate trade-in value they can rely on. When shoppers understand what their vehicle is worth, they get a better picture of what they can afford — building trust and helping your team focus on deals that are ready to close.
Convert qualified shoppers into paying customers
Every appraisal form does more than collect data — it helps move real buyers down the sales funnel. Turn curiosity into commitment by connecting trade values to the next step in their buying journey.
Connect trade leads to credit-ready shoppers
Once a shopper gets their trade value, encourage them to continue with a free soft credit pull — turning early interest into financing conversations that close faster.
Save time with automated workflows
AV Trade-in integrates into your website and automotive CRM, ensuring trade data and lead details flow seamlessly into your existing sales process — keeping your team focused on selling, not manual entry.
"Our average cost per AV Trade-in lead is about 35% lower than the average cost of a website lead."
Harris Auto Group
Justin Belford
Make trade-ins your competitive advantage.
FAQ
What is AV Trade-in?
AV Trade-in is a trade-in lead tool for dealerships that converts website visitors into real buyers by delivering transparent, accurate vehicle values powered by CARFAX Canada.
How does AV Trade-in fit into the AutoVerify lead flow?
It’s the first step in a connected process. After receiving a trade value, shoppers can move directly into a soft credit pull through AV Pre-qualify or AV Credit+, creating a seamless, credit-first path from online interest to in-store sale.
How accurate are the trade-in valuations?
All values are based on real sold-price data, adjusted for mileage, condition, and market trends — helping shoppers trust your dealership and your offers.
Does this work for specialty or recreation vehicles?
Yes. AV Trade-in also captures trade data from sports, recreation, and leisure vehicle owners who are looking to upgrade or sell.
How do trade-in values help dealers close more deals?
By providing realistic vehicle values and connecting directly to credit-first tools, AV Trade-in helps your team focus on real buyers who are ready to purchase — not just leads. Related reading: Informed shoppers are happier buyers
How can I see AV Trade-in in action?
See how our trade-in valuation software for auto dealers can drive real sales opportunities. Contact our team for a quick demo of AV Trade-in.
Latest insights:
Credit-first inventory matching: How to increase profit by aligning vehicle merchandising with affordability
In this quick blog, we break down how credit-first inventory matching helps dealers guide shoppers to vehicles they can actually afford, using inventory you already have in…
AI-Edited vs. Human-Edited Vehicle Photos: What’s Right for Your Dealership?
In this quick blog, we break down how credit-first inventory matching helps dealers guide shoppers to vehicles they can actually afford, using inventory you already have in…
Auto Lead Quality vs. Lead Quantity: Why All Internet Leads Are Not Created Equal
Learn how early or late lead gating affects lead volume and lead quality, and see how the right setup can bring in stronger, high intent shoppers. Picture…
Ready to turn trade-ins into real deals?
AV Trade-in helps your dealership build trust, convert online traffic into paying customers, and guide every shopper toward financing — all in one connected experience.
EXPLORE MORE
Other featured products
AV Pre-qualify
Simplify financing with pre-qualified shoppers.
AV New Car
Build stunning online listings that sell.
AV Inventory Matching
Inventory matching software for dealerships.
